![]() ![]() Video and slideshow posts displayed in portrait format are not suitable for use on business websites. Vertical storytelling is a social-media and social-messaging trend. Unpolished, moment-by-moment, live and spontaneous – that is the impression that must be preserved in spite of all the necessary planning. Vertical storytelling requires sacrificing these processes and production methods in favor of authenticity. This is what makes strong images seem much more intense and long-lasting than the spoken word.Īs a rule, brand content presented as social media content is planned, thought through and trimmed to a high-gloss finish. The trick here is to capture the most authentic, meaningful moment possible – although this also has the potential to reverberate for a long time and establish itself in the viewer’s memory. Transparent behind-the-scenes insights and presentations of authentic situations from your company’s everyday work are not just a sign of openness and transparency toward potential customers – they are also an excellent tool for employer branding. Share intimate insights, present exciting internal processes and respond to reactions and questions by fans and followers. Social media stories thrive from the illusion of affording the viewer an authentic, genuine look “behind the scenes.” This is not just true of stories by stars, minor celebrities, influencers and individuals, but is also the ultimate maxim for creating brand stories for marketing purposes. Tell your story: How does vertical storytelling work? With the next story ready to begin just a swipe away, not only does the content have to be interesting enough to animate users to click, but it also has to arouse the user’s interest within just 1.7 seconds, as that is how long it would take the average viewer to have moved on already. With an enormous range of stories on the various channels to choose from, it can be hard to hold your own against the competition and attract user interest. Vertical storytelling faces even greater demands than traditional videos and video posts for social media. to provide content quickly and in rapid succession.to make content so authentic that it prompts action.to convincingly communicate content relevant to him or her in a short period of time.to captivate him or her him with riveting content for the duration of the story. ![]()
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